Northwestern Mutual again tops ranks for customer satisfaction - BizTimes

Northwestern Mutual again tops ranks for customer satisfaction - BizTimes

Milwaukee-based Northwestern Mutual Life Insurance Co. again has the highest customer satisfaction score among U.S. life insurers, according to the American Customer Satisfaction Index’s (ACSI) fourth quarter 2009 report.
Northwestern Mutual led all competitors with a score of 81, the company’s best score on record in the history of the survey, up from 78 in the previous year.
“Now more than ever, people want to work with companies they can trust, so we’re very proud to be recognized as the industry leader by our clients,” said Greg Oberland, executive vice president of insurance and investment products for Northwestern Mutual. “We’ve earned this trust by maintaining exceptional financial strength while consistently providing long-term value to our clients. This recognition is a testament to our commitment to always do what’s best for our more than 3 million clients.”
The ACSI study tracks the attitudes of more than 65,000 customers of products from more than 200 companies on service, quality, value, expectations and loyalty. Northwestern Mutual’s score was determined by surveying a sample of the company’s clients.
One of the key factors highlighted by Northwestern Mutual clients was the company’s financial strength. Northwestern Mutual is the only company in its industry to maintain the best-possible insurance financial strength ratings with a stable outlook from the nation's four major rating agencies: Fitch, Standard & Poor’s, A.M. Best and Moody’s.
The survey is produced by the Ross School of Business at the University of Michigan, the Milwaukee-based American Society for Quality (ASQ) and CFI. To view the full report, click here.